ANID Chile

October 2022
Project Overview
ANID digital platform had issues with a long and cluttered homepage and difficulty in finding information on the detail page for each call. Feedback from users and data from help desk tickets and Hotjar metrics revealed the need for a redesign to improve the user experience. The goal was to revamp the digital platform while keeping the most valuable elements accessible to users.
UX deliverables
📚 Desk Research
🎤 Interviews to users
💼 Benchmark - Case studies analysis
🖥️ Low fi Prototype: Home Page
🔎 Interviews and Test with users
Grid with different screens with new design proposal for ANIDS website

The process

Research

The first thing we did was an analysis of ANID’S home page in terms of content and informational architecture :

  • The website is horizontal with most of the pages on 2 levels. Accordions are used on pages with more content as sub navigation.
  • We observed that the pages and posts with the most engagement and traffic are mostly related to contests and the allocation of funds.
  • All the content of the calls is mainly ordered from the strategic axes (subdirecciones), without giving a clear identity to each axis, so it is expected that users know before coming to the platform which axis or call are interest on. (0 onboarding for new users)
Hotjar screenshot heat map of ANIDS current website
images of websites used for the benchamark

Benchmark - case studies analysis

We decided to review other Websites, to understand what were common patterns and best practices. Our main gateway from this was that the new platform should present ANID  in a clear and friendly way, helping new users  to understand what ANID is and what services offers and at the same time it should solve current users pain points, giving better visibility to the information they most seek today.

💡 Insight: Use descriptive text to help new users identify the 5 different axes and what they can find in each one with a language that speak directly to them.

Ideation and early prototypes:

Then we decided to create the first sketches and prototypes of the new website in order to go out and test with users the first look of how we will show the information. Prioritizing 5 pages the Home page, the finder for calls/ funds, the call detail page, calendar and the about page according to insights that we got from the previous research. We tested with 5 users and did a workshop with 40 internal workers of ANID to get to know their opinions on how to redesign the platform.

Our main insights were:

  • Most of the users said that the new layout in the call detail page improved since more hierarchy was given to the first thing that users look for, the date, the status of the call and rules.
  • Workers from ANID said  that the new page's image/identity should be more attractive and welcoming, reflecting the Chilean reality and following certain government graphic standard.
💡 Insight: During the test with users we discovered that the most relevant pages for them were the finder for calls/ funds, the call detail page and the calendar.

Desktop Prototype

Mobile Prototype

Prototype ANID home

Final prototype and Usability Test:

With these insights in mind we defined better the look of the platform, following gob.cl design system. Once we had the final proposal we gather feedback from ANID’S community trough a Typeform form and 5 usability test with final users.

Our main insights were:

  • Viewing the calls from the home page with the labels for each area improve it the experience, giving easy access for users that are already familiarized with the names of the axes and descriptive texts helped new users to know where to go.
  • Most of the users commented that they found the site more user-friendly and easy to understand, the cards with images and summary information allow a quick reading of the information.
Screenshot of the call page during a user testingGif of the prototype of THE NEW HOME OF aNID ANID THE CONTEST DETAIL PAGE

Results & Impact

The result of the project was the creation of a new ANID platform that successfully prioritizes content important to users. The homepage was simplified, and elements were reduced to align with user preferences. The new interface also adheres to Chilean government platform rules for accessibility.

Take a closer look at the comments on Figjam

The following video was used to present the MVP of the website to different stakeholders, and gather feedback before implementing and doing the migration of the new design to ther servers.

The cumulative effect of these improvements is evident in the notable reduction in deskcall inquiries, as users now have clearer access to the resources they need to apply for calls. We believe these changes will not only enhance user satisfaction but also contribute to increased efficiency in the internal team.

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